Global organization analysis

Abstract

The primary objective of this project is to present a communication campaign for the company McDonald’s Argentina, the world’s leading fast-food chain with over 38.000 franchises in more than 114 countries. The campaign is based on in-depth research across four key markets: the United States, Argentina, France, and Japan. However, its implementation focuses exclusively on Argentina. To reach the objectives of the campaign, an analysis of McDonald’s micro-environment, meso-environment, and macro-environment was conducted, allowing an effective understanding of each country's unique challenges and purposes. Moreover, a SWOT analysis also revealed the company's strengths, weaknesses, opportunities, and threats. The proposed communication campaign outlines a strategic approach aimed at reinforcing McDonald’s position as a leader in professional development and provider of career growth opportunities. Additionally, the campaign emphasizes the company's commitment to innovation by integrating AI and emerging technologies into its operations, showcasing McDonald's as a forward-thinking organization.