• A Global Communication Plan for PepsiCo 

  Lanzillota, María Sol; Lavallén, Malena; Murray, Mateo; Toledo Burgos, Martina (2025)

  This research undertakes a comprehensive examination of PepsiCo through micro-, meso-, and macro-environmental analytical frameworks in order to elucidate the strategic dynamics governing its beverages and convenient ...
• Global organization analysis 

  Guerra, Camila; Palacios, Sofía; Senarega, Ornella; Torrico, Juliana (2025)

  The primary objective of this project is to present a communication campaign for the company McDonald’s Argentina, the world’s leading fast-food chain with over 38.000 franchises in more than 114 countries. The campaign ...
• Final Major Project: LG Electronics 

  Caracotche, Juana; Gonzalez Acosta, Camila; Halabi, Sofi (2025)

  The main purpose of this final major project is to analyse LG’s micro, macro and meso environments, in order to understand its business strategies and develop an effective communication plan. As a result of comprehensive ...

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