Final Major Project: LG Electronics

Abstract

The main purpose of this final major project is to analyse LG’s micro, macro and meso environments, in order to understand its business strategies and develop an effective communication plan. As a result of comprehensive research, we were able to identify the company's key challenges affecting the company's position across different markets. These challenges were evaluated not only as obstacles, but also as potential opportunities for growth. The project aims to provide insights into LG´s corporate context across Argentina, United States and South Korea (Headquarters) and propose communication solutions aligned with its brand identity, stakeholders expectations and global trends.