A global communication plan for Globant

Abstract

The study focuses on analyzing Globant’s micro, meso, and macro environments to understand how the company’s communication strategies operate. The research explores Globant’s relationship with its main publics, its strategic purpose, organizational culture, and sustainability model. This analysis identifies the main challenges affecting the company’s reputation and stakeholder engagement, leading to the formulation of a comprehensive communication plan for Globant Argentina: Reinventing Connection. The plan aims to strengthen its positioning as an innovative, inclusive, and purpose-driven employer brand, connecting global identity with local impact.