A global communication plan for TheFork

Cerviño, Sabrina

dc.creator	Cerviño, Sabrina
dc.date.accessioned	2021-04-28T19:09:54Z
dc.date.available	2021-04-28T19:09:54Z
dc.date.issued	2020
dc.identifier.uri	http://hdl.handle.net/123456789/13107
dc.description.abstract	The project below consists of a global communication plan for TheFork, part of the TripAdvisor Media Group. This company provides online reservation services in Restaurants. The purpose of this work is to carry out a comprehensive analysis of the organization's ecosystem, context, communication and stakeholders; in order to identify the main publics and Public Relations issues that the company is facing and propose a global communication plan aimed to solve them.	es
dc.format.extent	73 p.	es
dc.language.iso	es	es
dc.publisher	Universidad Argentina de la Empresa	es
dc.title	A global communication plan for TheFork	es
dc.type	Thesis	es
uade.facultad	Comunicación	es
uade.carrera	Lic. en Comunicación Global	es
uade.contributor.tutor	Iovine, Mariano
uade.subject.descriptor	Comunicación	es
uade.subject.descriptor	Relaciones Públicas	es
uade.subject.descriptor	Restaurantes	es
uade.subject.descriptor	Reservas en Línea	es
uade.subject.descriptor	Gastronomía	es
uade.subject.descriptor	Plan de Comunicación Global	es
uade.notificaciones	Posee autorizaciones y recomendación	es
uade.autor.legajo	1088115	es