A global communication plan for TheFork

Cerviño, Sabrina

A global communication plan for TheFork, (2020)

Cerviño, Sabrina

Unidad Académica: Comunicación
Carrera/Maestría: Lic. en Comunicación Global
Editor Institucional: Universidad Argentina de la Empresa
Tutor: Iovine, Mariano
Temas: Comunicación; Relaciones Públicas; Restaurantes; Reservas en Línea; Gastronomía; Plan de Comunicación Global
Extensión: 73 p.

Resumen:

The project below consists of a global communication plan for TheFork, part of the TripAdvisor Media Group. This company provides online reservation services in Restaurants. The purpose of this work is to carry out a comprehensive analysis of the organization's ecosystem, context, communication and stakeholders; in order to identify the main publics and Public Relations issues that the company is facing and propose a global communication plan aimed to solve them.

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