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dc.creator | Magretta, Joan | |
dc.date.accessioned | 2020-05-19T12:18:53Z | |
dc.date.available | 2020-05-19T12:18:53Z | |
dc.date.issued | 2012 | |
dc.identifier.uri | http://hdl.handle.net/123456789/9922 | |
dc.description.abstract | Part One: What Is Competition? -- 1. Competition: The Right Mind-Set -- 2. The Five Forces: Competing for Profits -- 3. Competitive Advantage: The Value Chain and Your P&L -- Part Two: What Is Strategy? -- 4. Creating Value: The Core -- 5. Trade-offs: The Linchpin -- 6. Fit: The Amplifier -- 7. Continuity: The Enabler -- Epilogue: A Short List of Implications. | es |
dc.language.iso | en | es |
dc.publisher | Harvard Business Reviewpress | es |
dc.title | Understanding Michael Porter : the essential guide to competition and strategy | es |
uade.subject.descriptor | Administración de Empresas | es |
uade.subject.descriptor | Planificación Estratégica | es |
uade.subject.descriptor | Competencia | es |
uade.identifier.isbn | 9781422160596 | es |
academic.materia.codigo | 1.1.128 | es |
academic.materia.nombre | Negocios Globales y Empresa | es |