Understanding Michael Porter : the essential guide to competition and strategy

Abstract

Part One: What Is Competition? -- 1. Competition: The Right Mind-Set -- 2. The Five Forces: Competing for Profits -- 3. Competitive Advantage: The Value Chain and Your P&L -- Part Two: What Is Strategy? -- 4. Creating Value: The Core -- 5. Trade-offs: The Linchpin -- 6. Fit: The Amplifier -- 7. Continuity: The Enabler -- Epilogue: A Short List of Implications.