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dc.creator | Rugman, Alan M. | |
dc.creator | Collinson, Simon | |
dc.creator | Hodgetts, Richard M. | |
dc.date.accessioned | 2020-05-15T15:01:01Z | |
dc.date.available | 2020-05-15T15:01:01Z | |
dc.date.issued | 2006 | |
dc.identifier.uri | http://hdl.handle.net/123456789/9883 | |
dc.description.abstract | Part One. THE WORLD OF INTERNATIONAL BUSINESS -- Chapter 1. Regional and Global Strategy -- Chapter 2. The Multinational Enterprise -- Chapter 3. The Triad and International Business -- Part Two. THE ENVIRONMENT OF INTERNATIONAL BUSINESS -- Chapter 4. International Politics -- Chapter 5. International Culture -- Chapter 6. International Trade -- Chapter 7. International Financial Markets and Institutions -- Part Three. INTERNATIONAL BUSINESS STRATEGIES -- Chapter 8. Multinational Strategy -- Chapter 9. Organizing Strategy -- Chapter 10. Production Strategy -- Chapter 11. Marketing Strategy -- Chapter 12. Human Resource Management Strategy -- Chapter 13. Political Risk and Negotiation Strategies -- Chapter 14. International Financial Management -- Part Four. INTERNATIONAL BUSINESS STRATEGIES IN ACTION -- Chapter 15. Corporate Strategy and National Competitiveness -- Chapter 16. European Union -- Chapter 17. Japan -- Chapter 18. North America -- Chapter 19. Emerging Economies -- Chapter 20. Ethics and the Natural Environment. | es |
dc.language.iso | en | es |
dc.publisher | Prentice Hall/Financial Times | es |
dc.title | International business | es |
uade.subject.descriptor | Comercio Internacional | es |
uade.subject.descriptor | Empresas Transnacionales | es |
uade.subject.descriptor | Financiamiento de Empresas | es |
uade.edicion | 4th ed. | es |
uade.identifier.isbn | 9780273701743 | es |
academic.materia.codigo | 1.2.071 | es |
academic.materia.nombre | Contratación, Medios de Pago y Manejo de Divisas | es |