JavaScript is disabled for your browser. Some features of this site may not work without it.
International business, (2006)
Rugman, Alan M.; Collinson, Simon; Hodgetts, Richard M.
Editor Institucional: Prentice Hall/Financial Times Temas: Comercio Internacional; Empresas Transnacionales; Financiamiento de Empresas Edición: 4th ed. ISBN: 9780273701743 Idioma: en
Resumen:
Part One. THE WORLD OF INTERNATIONAL BUSINESS -- Chapter 1. Regional and Global Strategy -- Chapter 2. The Multinational Enterprise -- Chapter 3. The Triad and International Business -- Part Two. THE ENVIRONMENT OF INTERNATIONAL BUSINESS -- Chapter 4. International Politics -- Chapter 5. International Culture -- Chapter 6. International Trade -- Chapter 7. International Financial Markets and Institutions -- Part Three. INTERNATIONAL BUSINESS STRATEGIES -- Chapter 8. Multinational Strategy -- Chapter 9. Organizing Strategy -- Chapter 10. Production Strategy -- Chapter 11. Marketing Strategy -- Chapter 12. Human Resource Management Strategy -- Chapter 13. Political Risk and Negotiation Strategies -- Chapter 14. International Financial Management -- Part Four. INTERNATIONAL BUSINESS STRATEGIES IN ACTION -- Chapter 15. Corporate Strategy and National Competitiveness -- Chapter 16. European Union -- Chapter 17. Japan -- Chapter 18. North America -- Chapter 19. Emerging Economies -- Chapter 20. Ethics and the Natural Environment.