Czinkota, Michael R.; Ronkainen, Ilkka A.; Moffett, Michael H.
Resumen:
PART 1. IMPACT -- 1. The International Business Imperative -- PART 2. FOUNDATIONS -- 2. Trade and Investment Policies -- 3. The Theory of Trade and Investment -- 4. The Balance of Payments -- PART 3. ENVIRONMENT -- 5. Culture -- 6. Politics and Law -- 7. Global Financial Markets -- 8. Economic Integration and Emerging Markets -- PART 4 . STRATEGY -- 9. Strategic Planning -- 10. The Corporation: Ownership, Governance, and Sustainability -- 11. Organization, Implementation, and Control -- 12. Building the Knowledge Base -- 13. Entry and Expansion -- PART 5. OPERATIONS -- 14. Marketing -- 15. Services -- 16. Logistics and Supply-Chain Management -- 17. Financial Management -- 18. Human Resource Management -- 19. New Horizons.