A Global Communication Plan for PepsiCo

Abstract

This research undertakes a comprehensive examination of PepsiCo through micro-, meso-, and macro-environmental analytical frameworks in order to elucidate the strategic dynamics governing its beverages and convenient foods divisions. The findings identify a substantive reputational vulnerability: while the company’s product brands achieve considerable market visibility, the corporate voice remains intermittent and predominantly reactive. Furthermore, there is a discernible deficiency in its presence within regional media ecosystems and in its engagement with legislative and municipal stakeholders. Such limitations constrain the corporation’s capacity to consolidate reputational capital, cultivate sustained stakeholder trust, and anticipate regulatory developments with potential implications for its long-term strategic positioning.