A Global Communication Plan for L'Oréal

Abstract

L’Oréal Groupe is a global beauty leader operating in a highly dynamic and competitive market. This project conducts a comprehensive analysis of the company, examining its mission, values, internal structure, and corporate culture, as well as its competitive positioning across France, the United States, and Argentina. Through an in depth study of the micro, meso, and macro environments, a key communication issue is identified. The project concludes with the development of a strategic global communication plan designed to address this issue effectively.