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dc.creator Velasco, Agustina Mariel
dc.creator Lafont, Martina 2021-04-29T11:57:33Z 2021-04-29T11:57:33Z 2020
dc.description.abstract Over the last years, a trend has been growing stronger among generations about healthier lifestyles and consumption habits. Because of this, around the world the retail sector had to redesign itself to adapt to these consumer needs and constant changes. Companies have developed more sustainable products that not only care about the consumers health but the environment too. The way of communicating these new products also required to be different and Carrefour was a company pioneer in doing so. As it was successful in Europe, it will be used as a market of reference to apply it in Argentina, taking into consideration the country’s economy. This project will analyze Carrefour, its context, consumers and model of communication in depth. After we have ended our investigation, we will be able to propose a communication campaign that will add value to the company, achieve a competitive advantage and contribute to its goals. es
dc.format.extent 88 p. es
dc.language.iso es es
dc.publisher Universidad Argentina de la Empresa
dc.title A Global Communication Plan for Carrefour es
dc.type Thesis es
uade.facultad Comunicación es
uade.carrera Lic. en Comunicación Global es
uade.contributor.tutor Iovine, Mariano
uade.subject.descriptor Comunicación es
uade.subject.descriptor Plan de Comunicación Global es
uade.subject.descriptor Supermercados es
uade.subject.descriptor Comportamiento del Consumidor es
uade.subject.descriptor Carrefour [Firma Comercial] es
uade.notificaciones Posee autorizaciones y recomendación es


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Lima 775 - C1073AAO
Ciudad Autónoma de Buenos Aires


Sede Recoleta: Libertad 1340 - C1016ABB
Ciudad Autónoma de Buenos Aires


Campus Costa Argentina: Av. Intermédanos Sur 776
Pinamar, Provincia de Buenos Aires


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