HBO Latin America

Abstract

The purpose of the following Final Integrated Work is to potentiate HBO’s Latinamerican development by designing a tailored Public Relations campaign which seeks to seal the gap between the organization's practices and the stakeholders’ expectations. We have carried out an exhaustive and detailed analysis about HBO, contemplating elements inherent to HBO (history, identity, philosophy, culture, policies, communication, etcetera.), essential to the industry and environment by employing matrices as Boston Consulting Group, PESTEL, Ansoff matrix and more; And the relationship and link HBO beholds with its publics, based on relevant variables, models, indicators including even our matrix. The combination of the three factors to be investigated allowed us to visualize the intricacies that HBO faces with its publics of interest, which then enabled us to select those with the most influential impact on HBO and thus address them through a personalized PR Plan, which not only responds to the company's challenges but also adapts to the current global and local context. Key words: HBO, Public Relations, campaign, stakeholders, identity, philosophy, culture, policies, communication, issues, industry, matrices, Boston Consulting Group, PESTEL, Ansoff matrix, publics.