Global Communication Plan for Novartis Oncology

Abstract

The purpose of this project is to analyse Novartis Argentina Oncology to understand the internal and external factors that affect this part of this multinational pharmaceutical organization. We aim to propose an effective communication plan to help solve detected problems. Through the analysis we have encountered limitations such as legal restrictions on communication related to cancer treatments in Argentina. Because of this, the oncology department relies heavily on its medical sales representatives and the relationships these have with oncology doctors and medical institutions. First, we propose the development of a mobile app to make their jobs easier; expecting to promote the employer brand and attract more employees in this area. Secondly, applying a points system through which these key employees can gain benefits by building relationships, with the objective of further motivating them and expanding the presence of Novartis in the Argentinean oncology industry while conveying its core vision of innovating medicine. Through this we expect them to establish new relationships and increase the number of contacts in medical institutions.