Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Kim, W. Chan; Mauborgne, Renée

dc.creator	Kim, W. Chan
dc.creator	Mauborgne, Renée
dc.date.accessioned	2020-08-07T12:34:22Z
dc.date.available	2020-08-07T12:34:22Z
dc.date.issued	2005
dc.identifier.uri	http://hdl.handle.net/123456789/11113
dc.description.abstract	Part one: Blue ocean strategy -- 1. Creating blue oceans -- 2. Analytical tools and frameworks -- Part two: Formulating blue ocean strategy -- 3. Reconstruct market boundaries -- 4. Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- Part three: executing blue ocean strategy -- 7. Overcome key organizational hurdles -- 8. Build execution into strategy -- 9. Conclusion: The sustainability and renewal of blue ocean strategy.	es
dc.language.iso	en	es
dc.publisher	Harvard Business Review Press	es
dc.title	Blue ocean strategy : how to create uncontested market space and make the competition irrelevant	es
uade.subject.descriptor	Comercialización	es
uade.subject.descriptor	Estudios de Mercado	es
uade.subject.descriptor	Planificación del Mercado	es
uade.subject.descriptor	Administración de Empresas	es
uade.identifier.isbn	1591396190	es
academic.materia.codigo	1.1.132	es
academic.materia.nombre	Innovación en Valor	es