Kim, W. Chan; Mauborgne, Renée
Resumen:
Part one: Blue ocean strategy -- 1. Creating blue oceans -- 2. Analytical tools and frameworks -- Part two: Formulating blue ocean strategy -- 3. Reconstruct market boundaries -- 4. Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- Part three: executing blue ocean strategy -- 7. Overcome key organizational hurdles -- 8. Build execution into strategy -- 9. Conclusion: The sustainability and renewal of blue ocean strategy.