The public relations writer's handbook : the digital age

Aronson, Merry; Spetner, Don; Ames, Carol

dc.creator	Aronson, Merry
dc.creator	Spetner, Don
dc.creator	Ames, Carol
dc.date.accessioned	2020-07-14T17:35:13Z
dc.date.available	2020-07-14T17:35:13Z
dc.date.issued	2007
dc.identifier.uri	http://hdl.handle.net/123456789/10860
dc.description.abstract	1. Public relations goes digital -- 2. News releases, photo captions and media kits: making your story newsworthy -- 3. The pitch: creating media interest -- 4. The biography and backgrounder: bringing your subject to life -- 5. Speech writing: from your pen to their lips -- 6. Multimedia and powerpoint presentations -- 7. Writing for broadcast: communicating with video and sound -- 8. Special events: the art of getting noticed -- 9. Financial writing -- 10. Publications: the editorial stage -- 11. Writing for the Internet -- 12. Responsive writing: setting the record strsigt -- 13. Crisis communications and official statements -- 14. Program writing: selling your concept to the client.	es
dc.language.iso	en	es
dc.publisher	Jossey-Bass	es
dc.title	The public relations writer's handbook : the digital age	es
uade.subject.descriptor	Relaciones Públicas	es
uade.subject.descriptor	Publicidad	es
uade.subject.descriptor	Manuales	es
uade.edicion	2nd ed.	es
uade.identifier.isbn	9780787986315	es
academic.materia.codigo	2.2.144	es
academic.materia.nombre	Taller de Redacción	es