The public relations writer's handbook : the digital age

Abstract

1. Public relations goes digital -- 2. News releases, photo captions and media kits: making your story newsworthy -- 3. The pitch: creating media interest -- 4. The biography and backgrounder: bringing your subject to life -- 5. Speech writing: from your pen to their lips -- 6. Multimedia and powerpoint presentations -- 7. Writing for broadcast: communicating with video and sound -- 8. Special events: the art of getting noticed -- 9. Financial writing -- 10. Publications: the editorial stage -- 11. Writing for the Internet -- 12. Responsive writing: setting the record strsigt -- 13. Crisis communications and official statements -- 14. Program writing: selling your concept to the client.