Repositorio UADE: Recent submissions

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A Global Communication Plan for L'Oréal

Basta Falsi, Trinidad; Chiusaroli, Álvaro; D’Andrea, Lorenzo; Leotta, Julieta (2025)

L’Oréal Groupe is a global beauty leader operating in a highly dynamic and competitive market. This project conducts a comprehensive analysis of the company, examining its mission, values, internal structure, and corporate ...
A Global Communication Plan for Inditex

Noguez, Lara; Jin, Jennifer; Martinez Davila, Araceli; Hannah Nastaro, Michele (2025)

This thesis investigates Zara’s communication strategy in the Argentine market, building on the exploratory research conducted during the first semester of the year. That initial phase focused on mapping Zara’s publics, ...
A global communication plan for Ford Motor Company

Cantero, Lucila Laura; Delía, Albertina; Montes, Catalina; Salvagni, Renata (2025)

This study centers on exploring the micro, macro, and meso environments of Ford Motor Company to comprehend its strategic challenges in the automotive industry. This examination is crucial for recognizing that the brand’s ...