Crafting & executing strategy : the quest for competitive advantage, concepts and cases

Abstract

PART 1. Concepts and Techniques for Crafting and Executing Strategy -- Section A: Introduction and Overview -- Section B: Core Concepts and Analytical Tools -- Section C: Crafting a Strategy -- Section D: Executing the Strategy -- PART 2. Cases in Crafting and Executing Strategy -- Section A: Crafting Strategy in Single-Business Companies -- Section B: Crafting Strategy in Diversified Companies -- Section C: Implementing and Executing Strategy -- Section D: Strategy, Ethics, and Social Responsibility.