Media today : mass communication in a converging world

Abstract

I. The nature and business of media -- 1. Understanding mass media, convergence, and the importance of media literacy -- 2. Making sense of research on media effects and media culture -- 3. The business of media -- 4. Financing and shaping the media: advertising, public relations, and marketing communications -- 5. Understanding controls on media content: government regulation, self-regulation, and ethics -- II. The media industries -- 6. The internet industry -- 7. The book industry -- 8. The newspaper industry -- 9. The magazine industry -- 10. The recording industry 11. The radio industry -- 12. The movie industry --13. The television industry --14. The video game industry.