Evaluating public relations : a best practice guide to public relations planning, research and evaluation

Watson, Tom; Noble, Paul

dc.creator	Watson, Tom
dc.creator	Noble, Paul
dc.date.accessioned	2020-05-06T16:16:07Z
dc.date.available	2020-05-06T16:16:07Z
dc.date.issued	2005
dc.identifier.uri	http://hdl.handle.net/123456789/9713
dc.description.abstract	1. Principles of public relations practice -- 2. Evaluation and communication psichology -- 3. Practitioner culture - whay we do what we do -- 4. Gathering and interpreting information -- 5. Evaluation structure and processes -- 6. Developing a media evaluation system -- 7. Evaluation in practice - case studies -- 8. Objectives and objective setting -- 9. Future development	es
dc.language.iso	en	es
dc.publisher	Kogan Page	es
dc.title	Evaluating public relations : a best practice guide to public relations planning, research and evaluation	es
uade.subject.descriptor	Relaciones Públicas	es
uade.subject.descriptor	Comunicación	es
uade.subject.descriptor	Evaluación	es
uade.subject.descriptor	Planificación Estratégica	es
uade.subject.descriptor	Métodos de Investigación	es
uade.subject.descriptor	Estudios de Casos	es
uade.edicion	1st ed.	es
uade.identifier.isbn	0749443065	es
academic.materia.codigo	5.2.040	es
academic.materia.nombre	Estrategia y Comunicación del Proyecto	es