The global public relations handbook : theory, research, and practice

Abstract

1. A theoretical framework for global public relations research and practice / Krishnamurthy Sriramesh y Dejan Vercic -- I. Asia and Australasia -- 2. Public Relations in Mainland China: An Adolescent With Growing Pains / Ni Chen and Hugh M. Culbertson -- 3. Sharing the Transformation: Public Relations and the UAE Come of Age / Badran A. Badran, Judy VanSlyke Turk, and Timothy N. Walters -- 4. An Overview of Public Relations in Japan and the Self-Correction Concept / Takashi Inoue -- 5. Becoming Professionals: A Portrait of Public Relations in Singapore / Constance Chay-N´emeth -- 6. Professionalism and Diversification: The Evolution of Public Relations in South Korea / Yungwook Kim -- 7. Public Relations in Australasia: Friendly Rivalry, Cultural Diversity, and Global Focus / Judy Motion, Shirley Leitch, and Simon Cliffe -- II. Africa -- 8. Public Relations in South Africa: From Rhetoric to Reality / Ron´el Rensburg -- 9. Public Relations in Egypt: Practices, Obstacles, and Potentials / Kevin L. Keenan -- III. Europe -- 10. From Literary Bureaus to a Modern Profession: The Development and Current Structure of Public Relations in Germany / Gunter Bentele and Stefan Wehmeier -- 11. Public Relations in the Polder: The Case of the Netherlands / Betteke van Ruler -- 12. Public Relations in Sweden: A Strong Presence Increasing in Importance / Bertil Flodin -- 13. Public Relations in an Economy and Society in Transition: The Case of Poland / Ryszard Lawniczak, Waldemar Rydzak, and Jacek Trebecki -- 14. Public Relations in a Corporativist Country: The Case of Slovenia / Dejan Vercic -- 15. The Development of Public Relations in Russia: A Geopolitical Approach / Katerina Tsetsura -- IV. The Americas -- 16. Public Relations in the United States: A Generation of Maturation / Larissa A. Grunig and James E. Grunig -- 17. Public Relations in Brazil: Practice and Education in a South American Context / Juan-Carlos Molleda, Andreia Athaydes, and Vivian Hirsch -- 18. Public Relations in Chile: Searching for Identity Amid Imported Models / Maria Aparecida Ferrari -- V. International Public Relations: Key Dimensions and Actors -- 19. Transnational Public Relations by Foreign Governments / Michael Kunczik -- 20. Public Information in the UNESCO: Toward a Strategic Role / Vincent Defourny -- 21. Managing Sustainable Development in Sub-Saharan Africa: A Communication Ethic for the Global Corporation / Cornelius B. Pratt -- 22. Serving Public Relations Globally: The Agency Perspective / Amy Rudgard -- 23. Public Relations of Movers and Shakers: Transnational Corporations / Dejan Vercic -- 24. Nongovernmental Organizations and International Public Relations / Ana Tkalac and Jurica Pavicic -- 25. The Missing Link: Multiculturalism and Public Relations Education / Krishnamurthy Sriramesh.