Trabajos Finales de Alumnos: Recent submissions

Mostrando ítems 4-6 de 2114

Final Major Project: LG Electronics

Caracotche, Juana; Gonzalez Acosta, Camila; Halabi, Sofi (2025)

The main purpose of this final major project is to analyse LG’s micro, macro and meso environments, in order to understand its business strategies and develop an effective communication plan. As a result of comprehensive ...
A Global Communication Plan for L'Oréal

Basta Falsi, Trinidad; Chiusaroli, Álvaro; D’Andrea, Lorenzo; Leotta, Julieta (2025)

L’Oréal Groupe is a global beauty leader operating in a highly dynamic and competitive market. This project conducts a comprehensive analysis of the company, examining its mission, values, internal structure, and corporate ...
A Global Communication Plan for Inditex

Noguez, Lara; Jin, Jennifer; Martinez Davila, Araceli; Hannah Nastaro, Michele (2025)

This thesis investigates Zara’s communication strategy in the Argentine market, building on the exploratory research conducted during the first semester of the year. That initial phase focused on mapping Zara’s publics, ...