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Scenario planning : the link between future and strategy, (2003)
Lindgren, Mats; Bandhold, Hans
Editor Institucional: Palgrave Macmillan Temas: Administración de Empresas; Planificación Estratégica; Estrategia Edición: 1st ed. ISBN: 0333993179 Idioma: en
Resumen:
Chapter 1. Why is scenario planning needed? some reasons from the field of strategy research -- Chapter 2. Scenario planning: an introductory overview -- Chapter 3. Scenario planning in practice -- Chapter 4. The principles of scenario thinking -- Chapter 5. The principles of strategic thinking.