Change by design

Abstract

Introduction: The Power of Design Thinking -- Part I What is Design Thinking? -- 1 Getting Under Your Skin, or How Design Thinking is About More Than Style -- 2 Converting Need into Demand, or Putting People First -- 3 A Mental Matrix, or “These People Have No Process!” -- 4 Building to Think, or The Power of Prototyping -- 5 Returning to the Surface, or The Design of Experiences -- 6 Spreading the Message, or The Importance of Storytelling -- Part II Where Do We Go From Here? -- 7 Design Thinking Meets the Corporation, or Teaching to Fish -- 8 The New Social Contract, or We’re All in This Together -- 9 Design Activism, or Inspiring Solutions with Global Potential -- 10 Designing Tomorrow—Today.