Planning and managing public relations campaigns : a strategic approach

Gregory, Anne

dc.creator	Gregory, Anne
dc.date.accessioned	2020-06-04T17:32:57Z
dc.date.available	2020-06-04T17:32:57Z
dc.date.issued	2010
dc.identifier.uri	http://hdl.handle.net/123456789/10238
dc.description.abstract	1. Planning and managing: the context -- 2. Public relations in context -- 3. Starting the planning process -- 4. Research and analysis -- 5. Communication theory and setting aims and objectives -- 6. Knowing the publics and messages -- 7. Strategy and tactics -- 8. Timescales and resources -- 9. Knowing what has been achieved: evaluation and review	es
dc.language.iso	en	es
dc.publisher	Kogan Page	es
dc.title	Planning and managing public relations campaigns : a strategic approach	es
uade.subject.descriptor	Relaciones Públicas	es
uade.subject.descriptor	Comunicación	es
uade.subject.descriptor	Gestión	es
uade.edicion	3rd ed.	es
uade.identifier.isbn	9780749459284	es
academic.materia.codigo	4.2.029	es
academic.materia.nombre	Dirección Estratégica de la Comunicación Global	es