http://hdl.handle.net/123456789/2390 2026-08-10T18:51:03Z http://hdl.handle.net/123456789/16827 A Global Communication Plan for PepsiCo This research undertakes a comprehensive examination of PepsiCo through micro-, meso-, and macro-environmental analytical frameworks in order to elucidate the strategic dynamics governing its beverages and convenient foods divisions. The findings identify a substantive reputational vulnerability: while the company’s product brands achieve considerable market visibility, the corporate voice remains intermittent and predominantly reactive. Furthermore, there is a discernible deficiency in its presence within regional media ecosystems and in its engagement with legislative and municipal stakeholders. Such limitations constrain the corporation’s capacity to consolidate reputational capital, cultivate sustained stakeholder trust, and anticipate regulatory developments with potential implications for its long-term strategic positioning. 2025-01-01T00:00:00Z http://hdl.handle.net/123456789/16826 Global organization analysis The primary objective of this project is to present a communication campaign for the company McDonald’s Argentina, the world’s leading fast-food chain with over 38.000 franchises in more than 114 countries. The campaign is based on in-depth research across four key markets: the United States, Argentina, France, and Japan. However, its implementation focuses exclusively on Argentina. To reach the objectives of the campaign, an analysis of McDonald’s micro-environment, meso-environment, and macro-environment was conducted, allowing an effective understanding of each country's unique challenges and purposes. Moreover, a SWOT analysis also revealed the company's strengths, weaknesses, opportunities, and threats. The proposed communication campaign outlines a strategic approach aimed at reinforcing McDonald’s position as a leader in professional development and provider of career growth opportunities. Additionally, the campaign emphasizes the company's commitment to innovation by integrating AI and emerging technologies into its operations, showcasing McDonald's as a forward-thinking organization. 2025-01-01T00:00:00Z http://hdl.handle.net/123456789/16825 Final Major Project: LG Electronics The main purpose of this final major project is to analyse LG’s micro, macro and meso environments, in order to understand its business strategies and develop an effective communication plan. As a result of comprehensive research, we were able to identify the company's key challenges affecting the company's position across different markets. These challenges were evaluated not only as obstacles, but also as potential opportunities for growth. The project aims to provide insights into LG´s corporate context across Argentina, United States and South Korea (Headquarters) and propose communication solutions aligned with its brand identity, stakeholders expectations and global trends. 2025-01-01T00:00:00Z http://hdl.handle.net/123456789/16824 A Global Communication Plan for L'Oréal L’Oréal Groupe is a global beauty leader operating in a highly dynamic and competitive market. This project conducts a comprehensive analysis of the company, examining its mission, values, internal structure, and corporate culture, as well as its competitive positioning across France, the United States, and Argentina. Through an in depth study of the micro, meso, and macro environments, a key communication issue is identified. The project concludes with the development of a strategic global communication plan designed to address this issue effectively. 2025-01-01T00:00:00Z