Trabajo de Investigación Final (TIF)http://hdl.handle.net/123456789/23902026-08-10T18:49:15Z2026-08-10T18:49:15ZA Global Communication Plan for PepsiCohttp://hdl.handle.net/123456789/168272026-07-31T01:36:16Z2025-01-01T00:00:00ZA Global Communication Plan for PepsiCo
This research undertakes a comprehensive examination of PepsiCo through micro-,
meso-, and macro-environmental analytical frameworks in order to elucidate the
strategic dynamics governing its beverages and convenient foods divisions. The
findings identify a substantive reputational vulnerability: while the company’s product
brands achieve considerable market visibility, the corporate voice remains intermittent
and predominantly reactive. Furthermore, there is a discernible deficiency in its
presence within regional media ecosystems and in its engagement with legislative and
municipal stakeholders. Such limitations constrain the corporation’s capacity to
consolidate reputational capital, cultivate sustained stakeholder trust, and anticipate
regulatory developments with potential implications for its long-term strategic
positioning.
2025-01-01T00:00:00ZGlobal organization analysishttp://hdl.handle.net/123456789/168262026-08-03T21:46:26Z2025-01-01T00:00:00ZGlobal organization analysis
The primary objective of this project is to present a communication campaign for the
company McDonald’s Argentina, the world’s leading fast-food chain with over 38.000
franchises in more than 114 countries. The campaign is based on in-depth research
across four key markets: the United States, Argentina, France, and Japan. However, its
implementation focuses exclusively on Argentina.
To reach the objectives of the campaign, an analysis of McDonald’s micro-environment,
meso-environment, and macro-environment was conducted, allowing an effective
understanding of each country's unique challenges and purposes. Moreover, a SWOT
analysis also revealed the company's strengths, weaknesses, opportunities, and
threats. The proposed communication campaign outlines a strategic approach aimed at
reinforcing McDonald’s position as a leader in professional development and provider
of career growth opportunities. Additionally, the campaign emphasizes the company's
commitment to innovation by integrating AI and emerging technologies into its
operations, showcasing McDonald's as a forward-thinking organization.
2025-01-01T00:00:00ZFinal Major Project: LG Electronicshttp://hdl.handle.net/123456789/168252026-08-03T22:08:09Z2025-01-01T00:00:00ZFinal Major Project: LG Electronics
The main purpose of this final major project is to analyse LG’s micro, macro and
meso environments, in order to understand its business strategies and develop an effective
communication plan.
As a result of comprehensive research, we were able to identify the company's key
challenges affecting the company's position across different markets. These challenges were
evaluated not only as obstacles, but also as potential opportunities for growth. The project
aims to provide insights into LG´s corporate context across Argentina, United States and
South Korea (Headquarters) and propose communication solutions aligned with its brand
identity, stakeholders expectations and global trends.
2025-01-01T00:00:00ZA Global Communication Plan for L'Oréalhttp://hdl.handle.net/123456789/168242026-07-31T01:38:05Z2025-01-01T00:00:00ZA Global Communication Plan for L'Oréal
L’Oréal Groupe is a global beauty leader operating in a highly dynamic and
competitive market. This project conducts a comprehensive analysis of the company,
examining its mission, values, internal structure, and corporate culture, as well as its
competitive positioning across France, the United States, and Argentina. Through an in
depth study of the micro, meso, and macro environments, a key communication issue is
identified. The project concludes with the development of a strategic global communication
plan designed to address this issue effectively.
2025-01-01T00:00:00Z