Trabajos Finales de Alumnoshttp://hdl.handle.net/123456789/23862026-08-20T04:44:18Z2026-08-20T04:44:18ZEstudio de factibilidad técnico y económico-financiero respecto a la implementación de una línea de producción de leche de soja al estilo asiático en el mercado local argentinohttp://hdl.handle.net/123456789/168282026-07-31T01:16:51Z2025-01-01T00:00:00ZEstudio de factibilidad técnico y económico-financiero respecto a la implementación de una línea de producción de leche de soja al estilo asiático en el mercado local argentino
El presente Proyecto Final de Ingeniería evalúa la factibilidad técnica y económico-financiera de implementar una línea de producción industrial de leche de soja al estilo asiático en el mercado argentino, considerando un horizonte de evaluación de cinco años. El estudio surge a partir del crecimiento sostenido del consumo de bebidas vegetales, impulsado por cambios en los hábitos alimenticios, el aumento de la intolerancia a la lactosa y la búsqueda de alternativas más saludables y naturales. El producto analizado se diferencia de las bebidas de soja actualmente disponibles en el mercado local por su elaboración a partir de soja integral, mayor contenido proteico, ausencia de conservantes artificiales y un perfil sensorial más cercano al tradicional asiático. Esta diferenciación permite posicionarlo como una alternativa innovadora dentro del segmento plant-based, actualmente dominado por formulaciones industrializadas adaptadas al paladar occidental. El estudio de mercado define un mercado total compuesto por la población urbana mayor a 5 años, un mercado potencial concentrado en clases medias y altas, y un mercado meta vinculado a consumidores con estilos de vida saludables y afinidad por bebidas vegetales. Para el primer año se adopta una tasa de penetración conservadora del 2%, con crecimiento progresivo hasta alcanzar un 10% en el quinto año. Bajo estos supuestos, se proyecta una demanda que crece desde aproximadamente 488.000 litros anuales en el año 1 hasta más de 2,28 millones de litros en el año 5, evidenciando un mercado en expansión.
2025-01-01T00:00:00ZA Global Communication Plan for PepsiCohttp://hdl.handle.net/123456789/168272026-07-31T01:36:16Z2025-01-01T00:00:00ZA Global Communication Plan for PepsiCo
This research undertakes a comprehensive examination of PepsiCo through micro-,
meso-, and macro-environmental analytical frameworks in order to elucidate the
strategic dynamics governing its beverages and convenient foods divisions. The
findings identify a substantive reputational vulnerability: while the company’s product
brands achieve considerable market visibility, the corporate voice remains intermittent
and predominantly reactive. Furthermore, there is a discernible deficiency in its
presence within regional media ecosystems and in its engagement with legislative and
municipal stakeholders. Such limitations constrain the corporation’s capacity to
consolidate reputational capital, cultivate sustained stakeholder trust, and anticipate
regulatory developments with potential implications for its long-term strategic
positioning.
2025-01-01T00:00:00ZGlobal organization analysishttp://hdl.handle.net/123456789/168262026-08-03T21:46:26Z2025-01-01T00:00:00ZGlobal organization analysis
The primary objective of this project is to present a communication campaign for the
company McDonald’s Argentina, the world’s leading fast-food chain with over 38.000
franchises in more than 114 countries. The campaign is based on in-depth research
across four key markets: the United States, Argentina, France, and Japan. However, its
implementation focuses exclusively on Argentina.
To reach the objectives of the campaign, an analysis of McDonald’s micro-environment,
meso-environment, and macro-environment was conducted, allowing an effective
understanding of each country's unique challenges and purposes. Moreover, a SWOT
analysis also revealed the company's strengths, weaknesses, opportunities, and
threats. The proposed communication campaign outlines a strategic approach aimed at
reinforcing McDonald’s position as a leader in professional development and provider
of career growth opportunities. Additionally, the campaign emphasizes the company's
commitment to innovation by integrating AI and emerging technologies into its
operations, showcasing McDonald's as a forward-thinking organization.
2025-01-01T00:00:00ZFinal Major Project: LG Electronicshttp://hdl.handle.net/123456789/168252026-08-03T22:08:09Z2025-01-01T00:00:00ZFinal Major Project: LG Electronics
The main purpose of this final major project is to analyse LG’s micro, macro and
meso environments, in order to understand its business strategies and develop an effective
communication plan.
As a result of comprehensive research, we were able to identify the company's key
challenges affecting the company's position across different markets. These challenges were
evaluated not only as obstacles, but also as potential opportunities for growth. The project
aims to provide insights into LG´s corporate context across Argentina, United States and
South Korea (Headquarters) and propose communication solutions aligned with its brand
identity, stakeholders expectations and global trends.
2025-01-01T00:00:00Z