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Artificial Intelligence in Advertising: Advancements, challenges, and ethical considerations in targeting, personalization, content creation, and ad optimization

Wang, Y.; Xie, H.; Hu, Y.; Hu, Y. (2023)

With the rapid advancement of artificial intelligence (AI) technology, the advertising industry is at a crossroads of new opportunities and challenges. This pioneering study provides an in-depth review of AI’s application ...

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UNIDADES ACADÉMICAS

Facultad de Arquitectura y Diseño

Facultad de Ciencias Económicas

Facultad de Ciencias Jurídicas y Sociales

Facultad de Comunicación

Facultad de Ingeniería y Ciencias Exactas

Facultad de Ciencias de la Salud

UADE Business School

SEGUINOS EN

Lima 775 - C1073AAO
Ciudad Autónoma de Buenos Aires

Sede Recoleta: Libertad 1340 - C1016ABB
Ciudad Autónoma de Buenos Aires

Campus Costa Argentina: Av. Intermédanos Sur 776
Pinamar, Provincia de Buenos Aires

Carreras acreditadas nacional e internacionalmente